Ecommerce retailers and designers who pay close attention to user experience and adhere to a standard set of eCommerce UX design principles for the customer shopping flow can capitalize on this market growth and see tangible financial returns.
The Role of Ecommerce User Experience
The design is reigning over our lives. Even if we are not really paying attention to it. Everything is divided into a grid of patterns that make our daily activities absolutely effortless and unnoticeably easygoing.
We like when things are comfortable when every element of the page is conveniently placed and you don’t even need to think for a second to understand where is what and how to use it.
That is the way how human psychology works. And you can’t really go against it. You just need to embrace it. Even if it sounds like a darn truism. Because the opposite approach is… let’s say you definitely have yourself to blame for customers not purchasing products from your marketplace because they can’t understand how to do it.
Show Relevant Calls to Action
When the user arrives on the home page, greet them with timely content and specific calls to action (CTAs). A large banner image that corresponds to the current season or a specific event along with an appropriate CTA helps the user move to the next step in the shopping process. When creating CTAs, avoid generic phrases like “get started” that don’t clearly tell the user what’s coming next.
Create Amazing Visual Content
To engage your website visitors, you need to create amazing content and make them visually appealing and engaging. Infographics are an amazing way to present a bunch of data and facts in an aesthetically appealing and engaging way. Embrace videos. They are perfect for displaying different product features.
Use High-Resolution Product Images
An eCommerce website is centered around the products that it sells — communicated mostly through images. The quality of the pictures straight away defines the quality of the product and, in turn, the sales.
Master the Checkout Page
This makes for an essential page for an eCommerce setup as it is the last step of the sales process. Checkout page abandonment is usually high, and hence you can’t afford to make any mistake while designing this page. The section should help users to make the payment and place their order easily and quickly.
Provide On-site Search
While it may seem quite basic, many sites still don’t offer a general site-wide search, or if they do, it isn’t properly optimized. But on-site search is fundamental to a solid eCommerce shopping experience.
Provide Detailed Product Information
Show high-quality, professional photos and detailed descriptions to help buyers understand the product.
Use progressive disclosure and visual hierarchy to give the user the right amount of information as they need it. Give them the most important information immediately, then add details farther down the page for users who want to learn more.