Every business should invest in building a strong website strategy. I cannot understate the importance of having a great website for your organization and/or brand. In marketing, perception is reality. A flat, static online presence that only communicates in one direction without segmentation does not reflect well for a brand. I have seen so many organizations with no website or a TERRIBLE website, even organizations with thousands of employees making hundreds of millions of dollars in revenue! A website is the anchor for your digital marketing efforts. For this reason, one of the first steps I always take with a potential client is to assess their website.
Content strategy requires teamwork
We’ve all heard the maxim “content is king” over and over. But content alone cannot bring a digital project to life. Content has to work closely with its peer-disciplines.
According to Kristina Halvorson, CEO of BrainTraffic and founder of ConFab, teamwork is essential when it comes to content strategy. The peer-disciplines that should crucially be consulted during the content strategy phase are:
- User Experience
- Information Architecture
- Search Engine Optimization
- Public Relations and Brand Building
- Business stakeholders
Truncate image files
Images take up a lot of bandwidth, so one of the simplest ways to improve your website’s load time is to optimize your image sizes. In many cases, you can make image files smaller so that they consume less bandwidth without actually impacting the way the images appear on your site at all.
Website Should Be SEO Optimized
Without an SEO optimized website, your dream of a successful business cannot materialize. As many as 77,237 searches per second are performed on Google search engine only. According to the latest research, more than 39% of the ecommerce traffic originates from search engines, and more than 93% of the online experience starts with the search engine. In such circumstances, SEO plays a vital role in the success of any business. The SEO helps you create organic traffic, which is the most effective in terms of the conversion rate of the website. An SEO optimized website should follow all the basic rules of white hat SEO. SEO optimized website should be:
- Well designed
- Fully responsive
- Should have a proper site map
- Valuable content consisting of videos, images, text, and info-graphics
- The keywords should be properly incorporated
- Should have worthy back-links
- Properly optimized for on-page SEO
Pay-per-click (PPC) advertising
Pay-per-click (PPC) is a popular online advertising model. With PPC, marketers bid for placement in a search engine’s sponsored links for specific keywords and phrases. If your bid is among the highest for any given keyword, your ad will appear above organic search results when users type that keyword into the search bar.
One of the benefits of PPC as an Internet marketing strategy is that your ads can begin sending relevant, qualified traffic to your site the minute they are clicked to go live.
Redesign Other Designs!
Do you want to find a way to easily get the attention of potential clients? One of the best ways to do it is to redesign existing designs and make them better. This would take a lot of work because most of brands already have their own designs and logos. They won’t change them easily, but that doesn’t mean that they are not open to other opportunities, like new campaigns that will require design work.